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STAKING A CLAIM TO THE FUTURE: CEO EXCHANGE


Price:  $139.95
Format: DVD

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Catalogue Number:  040800CV
Producer:  PBS Video
Subject:  Business Studies
Language:  ENGLISH
Grade Level:  Adult
Country of Origin:  U.S.
Copyright Year:  2006
Running Time:  60
Rights:  PPR

Meet two CEOs who have navigated their well-established companies boldly into the future. Ed Zander found his calling when he transformed Motorola from a troubled electronics firm into the hottest mobile phone maker around. Allstate's Ed Liddy insured the well-being of his company by revamping an antiquated agent system while using new technology to boost efficiency. Two CEOs who made sure their brands will be around for years to come.





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McIntyre Media was founded in 1965 and continues its role as one of the most highly respected companies in the educational media market in Canada. Our collection of fantastic programs from our award winning producers continues to grow each and every year. Recently we have expanded our repertoire to include our own productions which now number 12 and have been produced specifically for the Canadian educational market. + read more