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Frontline: The Merchants of Cool
Price: $59.99
Format: DVD » Add to Cart » Request Preview Access Catalogue Number: 040087DV ISBN number: 0793641950 Producer: PBS Video Subject: Marketing Language: ENGLISH Grade Level: 9 - Post Secondary Country of Origin: U.S. Copyright Year: 2001 Running Time: 60 Rights: PPR Guide Available:  040087.pdfToday's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising. |
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