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Frontline: The Persuaders
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Format: DVD » Add to Cart » Request Preview Access Catalogue Number: 040516DV Producer: PBS Video Subject: Business Studies Language: ENGLISH Grade Level: 9 - Post Secondary Country of Origin: U.S. Copyright Year: 2004 Running Time: 90 Rights: PPR Guide Available:  040516.pdfFrontline examines the "persuasion industries" -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust. |
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