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Home / Education / Search / TOYS & GAMES: CEO EXCHANGE SERIES
TOYS & GAMES: CEO EXCHANGE SERIES
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Format: DVD » Add to Cart » Request Preview Access Catalogue Number: 040795DV Producer: PBS Video Subject: Business Studies Language: ENGLISH Grade Level: 9 - Post Secondary Country of Origin: U.S. Copyright Year: 2006 Running Time: 60 Rights: PPR Look at the latest trends in TOYS AND GAMES. Meet two CEOs who lead the way in figuring out what we will be playing with tomorrow. For Bob Eckert of Mattel, the challenge is to make sure the world's largest toymaker stays relevant and up-to-date. For Bobby Kotick of Activision, one of the top creators of videogames, the key is keeping up with rapid advances in technology. |
