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Home / Education / Search / BRAND MARKETING: Why We Eat, Drink, And Wear Brand Names
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BRAND MARKETING: Why We Eat, Drink, And Wear Brand Names
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Format: DVD » Add to Cart » Request Preview Access Catalogue Number: 200115DV ISBN number: 1-55740-938-2 Producer: Learning Seed Subject: Marketing Language: ENGLISH Grade Level: 9 - Post Secondary Country of Origin: U.S. Copyright Year: 1999 Running Time: 18 Rights: PPR Guide Available:  200115.pdfAre we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. Use Brand Marketing for units in marketing, business education, advertising, persuasion, and consumer education. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands. |
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