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Packaging: The Science of Temptation


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Price:  $125.95
Format: DVD

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Catalogue Number:  200127DV
ISBN number:  1-55740-932-3
Producer:  Learning Seed
Subject:  Marketing
Language:  ENGLISH
Grade Level:  9 - Post Secondary
Country of Origin:  U.S.
Copyright Year:  2000
Running Time:  20
Rights:  PPR

Guide Available:   200127.pdf

Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products — it creates them. Discover that for many products, the package IS the product.

This up-to-date and fast paced video is essential for marketing classes and consumer education. It will change how you view packages — and marketing.


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McIntyre Media was founded in 1965 and continues its role as one of the most highly respected companies in the educational media market in Canada. Our collection of fantastic programs from our award winning producers continues to grow each and every year. Recently we have expanded our repertoire to include our own productions which now number 12 and have been produced specifically for the Canadian educational market. + read more