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POSITIONING: How Advertising Shapes Perception
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Format: DVD » Add to Cart » Request Preview Access Catalogue Number: 200160DV Producer: Learning Seed Subject: Marketing Language: ENGLISH Grade Level: 9 - Post Secondary Country of Origin: U.S. Copyright Year: 2004 Running Time: 21 Rights: PPR Guide Available:  200160.pdfContemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes. |
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