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Home / Education / Search / Marketing's 4 Ps: The Consumer Angle
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Reviews:
"…excellent online teacher's guide…Business and economics classes can use this extremely well-produced production as a starting point for teaching how companies strategize to get their product in the hands of consumers." – School Library Journal
Marketing's 4 Ps: The Consumer Angle
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Price: $125.95
Format: DVD » Add to Cart » Request Preview Access Catalogue Number: 200226DV ISBN number: 1-55740-536-0 Producer: Learning Seed Subject: Consumer Studies Language: ENGLISH Grade Level: 9 - Post Secondary Country of Origin: U.S. Copyright Year: 2009 Running Time: 25 Rights: PPR Guide Available:  200226.pdfStudents learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit. |
Related Titles
Reviews:
"…excellent online teacher's guide…Business and economics classes can use this extremely well-produced production as a starting point for teaching how companies strategize to get their product in the hands of consumers." – School Library Journal
