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America's Ad Icons
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Format: DVD » Add to Cart » Request Preview Access Catalogue Number: 393356DV Producer: Films Media Group Subject: Marketing Language: ENGLISH Grade Level: 9 - Post Secondary Country of Origin: Copyright Year: 2001 Running Time: 51 Rights: PPR The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and they remain relevant over time. This informative and entertaining program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. The psychology behind their remarkable consumer and cultural appeal is also discussed. Many commercial clips are included. A Discovery Channel Production. (51 minutes) |
