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Get 1.1 Billion's Attention: Growing Consumerism in India
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Price: $189.95
Format: DVD » Add to Cart » Request Preview Access Catalogue Number: 393491DV ISBN number: 978-1-4213-8495-5 Producer: Films Media Group Subject: Business Studies Language: ENGLISH Grade Level: 9 - Post Secondary Country of Origin: U.S. Copyright Year: 2007 Running Time: 60 Rights: PPR Once racked with poverty, India is now a model of economic revival and Western-style consumerism. This program examines the impact of the country's newfound wealth on domestic and international business, and on Indian society as a whole. Outlining the implications of the BRICs report, the film takes a detailed look at the strategies of Big Bazaar, India's largest supermarket chain, and Hitachi, a Japanese company trying to increase its share of India's air-conditioner market. New trends in fashion, shifting standards of beauty, and a rise in tobacco and alcohol consumption serve to illuminate an evolving culture—one increasingly defined by personal income and buying power and rapidly departing from its traditional past. |
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