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Home / Education / Search / Cracking The Advertising Code

Cracking The Advertising Code


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Price:  $79.95
Format: DVD

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Catalogue Number:  430040DV
Producer:  Learning ZoneXpress
Subject:  Business Studies
Language:  ENGLISH
Grade Level:  9 - Post Secondary
Country of Origin:  U.S.
Copyright Year:  2006
Running Time:  20
Rights:  PPR

Guide Available:   430040.pdf

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising!

Viewers will learn how to make good buying decisions by spotting advertising ploys including:
  • Celebrity endorsement
  • Customer testimony
  • Emotional appeal
  • Unproven claims
  • Urgency and more


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McIntyre Media was founded in 1965 and continues its role as one of the most highly respected companies in the educational media market in Canada. Our collection of fantastic programs from our award winning producers continues to grow each and every year. Recently we have expanded our repertoire to include our own productions which now number 12 and have been produced specifically for the Canadian educational market. + read more