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53 titles(s) found.

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A New Economy

A New Economy

A New Economy is a feature documentary about people making a fresh start towards building a new economy. Watch as several organizations move towards...

View This Title Indiecan Entertainment Inc. ICE012
Advertising, The Media and Your Health

Advertising, The Media and Your Health

Today's teens are often labeled Generation M because of the extent that media saturates their lives. This program examines how different forms of...

View This Title Human Relations Media 600411
Best of 2008: Clio Gold Plus

Best of 2008: Clio Gold Plus

This program focuses on the best of the Clio gold and silver winners for the year 2008. Entries include McDonald's "Estate Agent," "Alan Hansen," and...

View This Title Films Media Group 393726
Best of 2010: Clio Gold Plus

Best of 2010: Clio Gold Plus

This program presents the best of the Clio gold and silver winners for the year 2010. Entries include "Antiquing" and "Strolling" (Viagra), "Bird"...

View This Title Films Media Group 394192
Big Business, Big Union, Small Town

Big Business, Big Union, Small Town

Weyburn, Saskatchewan is a nice little city, a great place to raise kids and play hockey. The city fought hard to secure a big store that draws in...

View This Title Zoot Pictures ZP0003
BRAND MARKETING: Why We Eat, Drink, And Wear Brand Names

BRAND MARKETING: Why We Eat, Drink, And Wear Brand Names

Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects...

View This Title Learning Seed 200115
Buying Into Brand Marketing: How Marketing Shapes Perception

Buying Into Brand Marketing: How Marketing Shapes Perception

Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand...

View This Title Learning Seed 200305
CHARGE IT: CREDIT CARD SECRETS REVEALED

CHARGE IT: CREDIT CARD SECRETS REVEALED

Use Charge It! to teach your students "secrets" that credit card issuers might prefer stay hidden. Show your students how to select the best credit...

View This Title Learning Seed 200139
Cosmetics Coming Clean

Cosmetics Coming Clean

The average woman uses 12 products containing 168 unique ingredients every day.  The health effects of our long-term exposure to this chemcial...

View This Title Blue Ant Media BAM113
Creating Mobile Apps

Creating Mobile Apps

With the app market in boom mode, entrepreneurs across America and around the world have poured their energy and resources into app development. What...

View This Title Films Media Group 394351
Customer (Dis)Service

Customer (Dis)Service

What happened to good customer service? Customer (Dis)Service takes viewers right to the heart of the new global battlefield, where the customer and...

View This Title Breakthrough Entertainment BTE121
Digital Media for Business Marketing

Digital Media for Business Marketing

Digital technology has transformed the way companies use traditional media such as TV, radio, and print while simultaneously introducing Web sites,...

View This Title Films Media Group 394508
E-Mail Etiquette

E-Mail Etiquette

There is little doubt that e-mail is an extremely useful innovation that has changed, and continues to change, the way we communicate. However, the...

View This Title Films Media Group 010233
EMBEDDED

EMBEDDED

We live in a commercial world and advertising is becoming a surround-sound experience. While ads used to be confined to the spaces between programs...

View This Title CTV CTV041
Faking It: W5

Faking It: W5

This TSN/W5 investigation examines the ways in which sports fans are being deceived by fake tickets, how some sports memorabilia may not be what it...

View This Title CTV CTV653
Food: Serving Up Superbrands

Food: Serving Up Superbrands

Heinz has sold baked beans since the late 1880s, and even though the recipe has remained basically the same, the company still sells ten times as...

View This Title Films Media Group 394984
Frontline: Generation Like

Frontline: Generation Like

From the producer behind FRONTLINE\'s The Merchants of Cool, examine the evolving, complicated relationship between teens and the companies that...

View This Title PBS Video 041687
Frontline: Is Wal-Mart Good For America?

Frontline: Is Wal-Mart Good For America?

FRONTLINE offers two starkly contrasting images: one of empty storefronts in Circleville, Ohio; the other, a sea of high rises in the South China...

View This Title PBS Video 040518
Frontline: The Merchants of Cool

Frontline: The Merchants of Cool

Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of...

View This Title PBS Video 040087
Hidden Motives: Scientific American Frontiers

Hidden Motives: Scientific American Frontiers

If you think you know why you do things, you're probably wrong. Exploring how our unconscious determines our behavior - including why we buy things...

View This Title PBS Video 040578
HOW CONSUMERS DECIDE

HOW CONSUMERS DECIDE

Advertisers know the shortest route to the pocketbook runs straight through the heart and that murky jungle called the subconscious. Are hidden...

View This Title Learning Seed 200191
Internet Research: What's Credible?

Internet Research: What's Credible?

On the Internet, it\'s incredibly easy, and fast, to research a topic with a few simple keystrokes. But it\'s also incredibly easy to end up with...

View This Title Films Media Group 394615
Invisible Persuaders

Invisible Persuaders

We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters,...

View This Title Learning Seed 200030
Let's Make a Deal: W5

Let's Make a Deal: W5

Calgary consumers are still more likely than not to be exposed to questionable sales tactics and advertising practices when they\'re trying to buy a...

View This Title CTV CTV710
Media Truth Or Fiction

Media Truth Or Fiction

How do you defend against misused statistics? Numbers can appear convincing-in news reports, TV shows, advertisements, political speeches and...

View This Title Learning Seed 200077
Merchandising: The Store as Persuasion

Merchandising: The Store as Persuasion

A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches...

View This Title Learning Seed 200138
Mobile App Development and Deployment

Mobile App Development and Deployment

Once the purpose, basic architecture, and potential consumer base of a mobile app have been established, it\'s time to get busy building it. But app...

View This Title Films Media Group 394353
Mobile App Research and Planning

Mobile App Research and Planning

The process of bringing a successful app to market begins long before the actual software is developed. As with any endeavor that fuses commerce and...

View This Title Films Media Group 394352
Olympic Gold (W5)

Olympic Gold (W5)

Cindy Klassen is the fastest woman on skates. Renowned for her explosive speed, strength and endurance, the young Winnipegger is the undisputed world...

View This Title CTV CTV329
Online and Mobile Business Marketing

Online and Mobile Business Marketing

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired...

View This Title Films Media Group 394507
Packaging: The Science of Temptation

Packaging: The Science of Temptation

Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that...

View This Title Learning Seed 200127
Perception: The Art of Seeing

Perception: The Art of Seeing

How can two people see the same event and make completely opposite judgments about it? Do you think we see the world in much the same way as a...

View This Title Learning Seed 200078
Personal Finance Essentials: Financial Literacy for Young Earners

Personal Finance Essentials: Financial Literacy for Young Earners

Loaded with savvy tips and real-life scenarios, this comprehensive five-part series prepares students to become responsible managers of their...

View This Title Films Media Group 394141
Persuasion in Everyday Life

Persuasion in Everyday Life

Viewing Persuasion in Everyday Life is like holding a mirror up to your mind. Use it to explore five often hidden forces that shape beliefs and...

View This Title Learning Seed 200195
POSITIONING: How Advertising Shapes Perception

POSITIONING: How Advertising Shapes Perception

Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position...

View This Title Learning Seed 200160
Pot Paradise: W5

Pot Paradise: W5

Kevin Newman and the W5 team invesigate Colorado\'s first year of legal marijuana sales. Research suggested the biggest surprise... a year after...

View This Title CTV CTV656
Saving and Investing

Saving and Investing

Stocks and bonds, money market and mutual funds, IRAs and Roth IRAs, CDs and annuities, and good - old - fashioned passbook accounts, this program...

View This Title Films Media Group 394139
SECRETS OF SELLING

SECRETS OF SELLING

Specialty stores, department stores, and shopping malls use hundreds of clever tactics to encourage shoppers to become customers. These subtle, often...

View This Title Learning Seed 200014
Straight Deal: W5

Straight Deal: W5

Looking for a new car? You might want to wait to buy until you\'ve seen W5. Once again we\'ve hit the road with The Automobile Protection Association...

View This Title CTV CTV078
Supermarkets Inc.: Inside a $500 Billion Money Machine

Supermarkets Inc.: Inside a $500 Billion Money Machine

The typical American supermarket stocks over 45,000 items. But don\'t be fooled by that sumptuously inviting bounty - groceries are a cutthroat...

View This Title Films Media Group 394287
Supermarkets: Aisles of Persuasion

Supermarkets: Aisles of Persuasion

How does a quick trip to the grocery store turn into an hour-long cart-filling spree? Teach your students how stores persuade us to buy more with...

View This Title Learning Seed 200304
That's Marketing!

That's Marketing!

What is marketing and what tools does it use? Learn about segmentation, market research, branding, packaging, variable pricing, and positioning. This...

View This Title Learning Seed 200103
The Marketing Game (W5)

The Marketing Game (W5)

Teenagers today are the most targeted generation in marketing history. In order to grab teens' interest, marketers are coming up with lots of new...

View This Title CTV CTV048
The Powder and the Glory

The Powder and the Glory

Based on British author Lindy Woodhead's bestselling book War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden, their lives, their times and...

View This Title PBS Video 041181
The Psychology Behind Today's Advertising

The Psychology Behind Today's Advertising

Today, consumers are continuously exposed to advertising. Therefore, it\'s imperative that advertisers understand the psychology behind buying...

View This Title Films Media Group 394536
The Real Deal: W5

The Real Deal: W5

W5 takes you on an undercover shopping spree in Calgary to see if the deals for new cars advertised by dealers match the price on the lot. If a...

View This Title CTV CTV682
The Secret World of Lego

The Secret World of Lego

Billund, Denmark is home to the original Lego factory that producers over 1 billion bricks per week. Lego is a brand that stretches beyond the...

View This Title Films Media Group 394706
The World's First Rooftop Farm: Mohamed Hage - The Green Interview Series

The World's First Rooftop Farm: Mohamed Hage - The Green Interview Series

This episode of The Green Interview features Mohamed Hage, who is turning the flat rooftops of Montreal\'s industrial buildings into fertile farms...

View This Title Paper Tiger PT0060
When Fashion Is the Message: Marketing an Image

When Fashion Is the Message: Marketing an Image

In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry's high-profile...

View This Title Films Media Group 394203
WHY ADS WORK

WHY ADS WORK

The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of...

View This Title Learning Seed 200067

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