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Frontline: The Merchants of Cool

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Catalogue Number:  040087
ISBN Number:  0793641950
Producer:  PBS Video
Subject:  Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2001
Running Time:  60
Closed Captions:  Yes

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Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising.


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