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MULTIMEDIA IN THE DIGITAL AGE: CEO EXCHANGE

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Catalogue Number:  040796
Producer:  PBS Video
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2006
Running Time:  60


DVD Price:  $67.99
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Meet two CEOs who have arrived at the crossroads of multimedia from two different directions. Brian Roberts heads Comcast Corporation, the #1 cable provider in the country, which is now expanding into video-on-demand, Internet and telephone services. Terry McGraw leads The McGraw-Hill Companies, which are now placing far less emphasis on traditional publishing in favor of textbooks, educational testing products and global financial services.


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