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STAKING A CLAIM TO THE FUTURE: CEO EXCHANGE

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Catalogue Number:  040800
Producer:  PBS Video
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2006
Running Time:  60


DVD Price:  $129.95
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Meet two CEOs who have navigated their well-established companies boldly into the future. Ed Zander found his calling when he transformed Motorola from a troubled electronics firm into the hottest mobile phone maker around. Allstate's Ed Liddy insured the well-being of his company by revamping an antiquated agent system while using new technology to boost efficiency. Two CEOs who made sure their brands will be around for years to come.


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