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Home / CEO Exchange: Maverick CEOs: How to Attract Buzz Rather Than Buzzards!

CEO Exchange: Maverick CEOs: How to Attract Buzz Rather Than Buzzards!

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Catalogue Number:  041019
ISBN Number:  0793652944
Producer:  PBS Video
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2007
Running Time:  60


DVD Price:  $92.95
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Meet 3 CEOs who know how to build excitement around their enterprises. At Eons.com, an online networking site, Jeff Taylor is hoping to recreate the boom generated by Monster.com which he also founded. Kathy Cloninger has lit a fire under the Girl Scouts of the USA in order to transform the organization into a relevant experience for modern girls. Brightcove's, Jeremy Allaire has shed light on how to make money by streaming video on the Net.


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