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Understanding Media Literacy

Maple Leaf This item is only available for Canadian orders.
This title is a part of the series Media Literacy

Catalogue Number:  393290
ISBN Number:  978-1-4213-6474-2
Producer:  Films Media Group
Subject:  Professional Development
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2007
Running Time:  35

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TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue.

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