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Message Received: Reaching Consumers Through Permission-Based Marketing

Maple Leaf This item is only available for Canadian orders.
This title is a part of the series Entrepreneurs on the Edge Series


Catalogue Number:  393374
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Copyright Year:  2005
Running Time:  25


DVD Price:  $119.95
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Matt McNeil's online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns-and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company's progress over one month as lucrative deals are done, a new version of Sign-Up.to software is rolled out, and a two-pronged sales goal-15 percent growth in revenue, 33 percent growth in clients-is achieved. (25 minutes)


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