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Design Battles: Competition for Japan's Cell Phone Market

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Catalogue Number:  393514
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2007
Running Time:  49

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Almost any industry has its Holy Grail. For cell phone makers, it is a smaller, slimmer, and lighter model that sports a bigger screen and more functions-easy to envision, very difficult to make. This program examines the struggle for dominance in the Japanese cell phone market-a viable litmus test for worldwide technology consumption-and the internal battles tech companies endure in order to create hot products. Viewers are taken inside South Korea's LG Electronics as it tries to crack the market. In turn, Japan's NEC searches for a phone that will outdo LG's slimness, while Sony Ericsson workshops a design it hopes will endure. Meetings in which engineering and design teams go head-to-head illustrate the urgency and high stakes involved.

<strong>Portions in other languages with English subtitles.</strong>

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