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Redefining Innovation

Maple Leaf This item is only available for Canadian orders.
This title is a part of the series The Business of Innovation (Season 2)


Catalogue Number:  393703
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2008
Running Time:  47


DVD Price:  $199.95
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A profitable business requires radical thinking, not only on a nuts-and-bolts level but in a way that connects with consumers. How does an organization make that happen? This program examines tools and methods that add value to businesses and enhance the customer experience. Expert guests include Xerox president Ursula Burns, Tata Consultancy Services Managing Director Subramaniam Ramadorai, Harley-Davidson CMO Mark-Hans Richer, and Telstra CEO Solomon Trujillo. Also featured are Andy Stefanovich, founder of Play, and Mark Ecko, fashion designer and entrepreneur.


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