Catalogue Number: 394027
ISBN Number: 978-1-61733-255-5
Producer: Films Media Group
Subject: Business Studies
Grade Level: 9 - 12, Post Secondary
Country Of Origin: U.S.
Copyright Year: 2011
Creating a successful print ad involves a dynamic mix of visual theory, consumer psychology, and nuts-and-bolts tinkering. This two-part series provides a thorough grounding in all of the above, familiarizing students with the terminology and working concepts that successful graphic designers and advertising creatives make use of on a daily basis. Although both episodes are rich in detailed guidance, their class-friendly run times make them ideal for coursework in marketing, advertising, design, and commercial art.
2-part series, 19 minutes each.
|394028||Advertising Layout Part I: Space Allocations|
|394029||Advertising Layout Part II: Visual Direction|
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