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Advertising Layout Part I: Space Allocations

Maple Leaf This item is only available for Canadian orders.
This title is a part of the series Advertising Layout


Catalogue Number:  394028
ISBN Number:  978-1-61733-256-2
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2011
Running Time:  19


DVD Price:  $159.95
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This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical balance as well as the Kodak rule of thirds. Viewers are introduced to the layout concepts known as vertical half, horizontal half, corner half, white space, bleed, and borders. The conclusion features examples of simplicity, unity, and harmony in layout design.

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