Contact Us FAQ Fran├žais
Home / Advertising Layout Part I: Space Allocations

Advertising Layout Part I: Space Allocations

Maple Leaf This item is only available for Canadian orders.
This title is a part of the series Advertising Layout

Catalogue Number:  394028
ISBN Number:  978-1-61733-256-2
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2011
Running Time:  19

Request Preview Access
This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical balance as well as the Kodak rule of thirds. Viewers are introduced to the layout concepts known as vertical half, horizontal half, corner half, white space, bleed, and borders. The conclusion features examples of simplicity, unity, and harmony in layout design.

Related Titles

Cracking The Advertising Code

Cracking The Advertising Code

Learning ZoneXpress 430040

If you think "bait and switch" is a fishing tip, you have a lot to learn about...

The Clios 2009

The Clios 2009

Films Media Group 393935

This program brings together 2009's winners of the gold, silver, and bronze Clio Awards. Entries...

Frontline: Is Wal-Mart Good For America?

Frontline: Is Wal-Mart Good For America?

PBS Video 040518

FRONTLINE offers two starkly contrasting images: one of empty storefronts in Circleville, Ohio; the...

Browse Our Collection By Subject

View All Subjects