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Advertising Layout Part II: Visual Direction

Maple Leaf This item is only available for Canadian orders.
This title is a part of the series Advertising Layout


Catalogue Number:  394029
ISBN Number:  978-1-61733-257-9
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2011
Running Time:  19


DVD Price:  $159.95
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Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods-the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques-such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

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