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Marine Stewardship Council: Japan

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This title is a part of the series Alvin's Guide to Good Business: Case Studies in Social Entrepreneurship


Catalogue Number:  394037
ISBN Number:  978-1-61733-987-5
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2010
Running Time:  22


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The oceans are being emptied. This isn't just bad news for the 200 million people who make a living fishing, it's a crisis for planet Earth. The Marine Stewardship Council uses market forces to create sustainable fisheries, offering the world's only internationally recognized seafood eco-labeling system. It uses independent assessors who grant MSC certification only to products of sustainable fisheries, and it has grown into a major international organization based in London, with offices in Tokyo, Sydney, Seattle, Berlin, Edinburgh, and The Hague. Focusing on the Tokyo branch, this program follows Alvin Hall's efforts to help the MSC in its twofold task of convincing both fishers and consumers about the importance of choosing eco-friendly seafood.

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