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Big Mac: Inside the McDonald's Empire

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Catalogue Number:  394071
ISBN Number:  978-1-4213-9092-5
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  Post Secondary, Adult
Country Of Origin:  U.S.
Copyright Year:  2007
Running Time:  46


DVD Price:  $237.95
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Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And a former Four Seasons chef talks about his mid-career move to the McDonald's test kitchen, while the company's future in China and nutrition-conscious America, is also explored.


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