Big Mac: Inside the McDonald's Empire
Catalogue Number: 394071
ISBN Number: 978-1-4213-9092-5
Producer: Films Media Group
Subject: Business Studies
Grade Level: Post Secondary, Adult
Country Of Origin: U.S.
Copyright Year: 2007
Running Time: 46
Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And a former Four Seasons chef talks about his mid-career move to the McDonald's test kitchen, while the company's future in China and nutrition-conscious America, is also explored.
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