King of the Infomercial: A. J. Kubani
Catalogue Number: 394091
ISBN Number: 978-1-60467-309-8
Producer: Films Media Group
Subject: Business Studies
Grade Level: 9 - 12, Post Secondary
Country Of Origin: U.S.
Copyright Year: 2007
Running Time: 11
There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrandsâ€”a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions don't sell," he declares, demonstrating a keen awareness of his customer baseâ€”while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial.
Original ABC News broadcast title: The Infomercial King.
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