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Home / King of the Infomercial: A. J. Kubani

King of the Infomercial: A. J. Kubani

Maple Leaf This item is only available for Canadian orders.
This title is a part of the series The Pitchman, the People Person, and the Peddler: CEO Case Studies

Catalogue Number:  394091
ISBN Number:  978-1-60467-309-8
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2007
Running Time:  11

DVD Price:  $79.95
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There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands—a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions don't sell," he declares, demonstrating a keen awareness of his customer base—while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial.

Original ABC News broadcast title: The Infomercial King.

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