The Pitchman, the People Person, and the Peddler: CEO Case Studies
Catalogue Number: 394092
ISBN Number: 978-1-60467-303-6
Producer: Films Media Group
Subject: Business Studies
Grade Level: 9 - 12, Post Secondary
Country Of Origin: U.S.
Copyright Year: 2007
Students of management and marketing will find an excellent resource in this three-part ABC News series, which focuses on a trio of high-profile corporate leaders. Whether discussing the venerable traditions of American business or the need for street smarts and hard-sell grit, each entrepreneur reveals key strategies, beliefs, and personality traits in a revealing interview. Concise program lengths mean that each episode is a convenient discussion launcher.
3-part series, 11-14 minutes each.
|394090||The Man Behind the Marriott Empire: Bill Marriott|
|394091||King of the Infomercial: A. J. Kubani|
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