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Inside American Airlines

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Catalogue Number:  394097
ISBN Number:  978-1-4213-9186-1
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2006
Running Time:  91


DVD Price:  $209.95
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A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed-chief among them, how a labor-management conflict is sorted out and how the truce resulting from it holds bankruptcy at bay. The science of ticket pricing is also featured. All these revelations take place against a backdrop of geopolitical uncertainty, volatile fuel prices, and cutthroat competition. An ideal platform for launching lectures and class discussion.

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