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Finding Your Customers: Marketing and Advertising Your Business

Maple Leaf This item is only available for Canadian orders.
This title is a part of the series You're the Boss: Starting and Running Your Own Business

Catalogue Number:  394144
ISBN Number:  978-1-61733-517-4
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  United States
Copyright Year:  2011
Running Time:  25

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Building a loyal customer base is vital to the success of any new business-but competing for attention in a world bombarded with advertising may be a young company's most daunting challenge. Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it. Viewers learn the necessity of researching a competitor's advertising tactics, developing a marketing plan, and testing various promotional strategies. Topics include the need for targeted messaging that connects with the customer base; effective Web site building and development; networking through involvement in the community; the idea of business referral or liaising with other firms that aren't direct competitors; and smaller-scale advertising based on repetition as an alternative to more splashy and expensive methods.

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