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CNBC Titans: Steve Jobs

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Catalogue Number:  394236
Producer:  Films Media Group
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2011
Running Time:  44

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Irrepressible, irascible, and iconic, Steve Jobs reigned as the undisputed king of Silicon Valley for the better part of three decades. From his parents' California garage he launched the personal computer revolution and built Apple into the most envied and valuable technology company in the world. From the Macintosh and the iPod to the iPhone and iPad, Jobs personally presided over the creation of dozens of transformational devices while battling hostile corporate boards, cutthroat competitors, and a serious illness along the way. CNBC offers a retrospective of Jobs's career including the creation of Apple, its ascent under his visionary direction, and the evolution of his management style, which, although famous for its confrontational nature, secured his legacy as one who dared to Think Different.

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