Home / Mobile App Development and Deployment
This item is only available for Canadian orders.
This title is a part of the series Creating Mobile Apps
Catalogue Number: 394353
ISBN Number: 978-1-62290-244-6
Producer: Films Media Group
Subject: Business Studies, Career Education, Marketing
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: U.S.
Copyright Year: 2012
Running Time: 22
Mobile App Development and Deployment

Catalogue Number: 394353
ISBN Number: 978-1-62290-244-6
Producer: Films Media Group
Subject: Business Studies, Career Education, Marketing
Language: English
Grade Level: 9 - 12, Post Secondary
Country Of Origin: U.S.
Copyright Year: 2012
Running Time: 22
Once the purpose, basic architecture, and potential consumer base of a mobile app have been established, it's time to get busy building it. But app development is typically a complex undertaking and subject to a wide range of variables. This program helps viewers sift through the process of successful app construction with the aid of expert interviews and eye-catching video and graphics. Topics include choosing a platform (mainly Apple vs. Android); designing the user interface with an eye toward simplicity and functionality; using wireframes to storyboard the app's navigation tree; balancing a tab bar approach with screen size concerns; integrating social media; developing visual, audio, and narrative content; designing data structures; using server-side technology; testing algorithm design; load testing and beta testing; conforming the app to platform specifications; promoting it through search engine optimization, social media, and viral marketing; and maintaining the app with ongoing product analysis.
Related Titles

Online and Mobile Business Marketing
Films Media Group 394507There was a time when companies debated whether having a Web site would be useful in an overall...