Online and Mobile Business Marketing
Catalogue Number: 394507
Producer: Films Media Group
Subject: Business Studies, Marketing, Tech/Voc
Grade Level: 9 - 12, Post Secondary
Country Of Origin: U.S.
Copyright Year: 2014
Running Time: 25
There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics - goal-setting, search engine optimization, the user experience, and traffic analysis—and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing.
A Films for the Humanities & Sciences/MotionMasters Coproduction.
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