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Digital Media for Business Marketing

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Catalogue Number:  394508
Producer:  Films Media Group
Subject:  Business Studies, Marketing, Tech/Voc
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2014

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Digital technology has transformed the way companies use traditional media such as TV, radio, and print while simultaneously introducing Web sites, social media platforms, and mobile apps to the marketing mix. This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships as consumers continue to seek out products and services whenever they want them and wherever they are.

A Films for the Humanities & Sciences/MotionMasters Coproduction.

2-part series, 25–30 minutes each.

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