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The Psychology Behind Today's Advertising

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Catalogue Number:  394536
Producer:  Films Media Group
Subject:  Business Studies, Family Studies/Home Economics, Marketing, Psychology, Social Media
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2014
Running Time:  15

DVD Price:  $181.95
3yr K-12 Stream Price :  $225.00
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DVD+3yr K-12 Stream Price :  $299.95
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Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals.

Available May 2014.

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