The Psychology Behind Today's Advertising
Catalogue Number: 394536
Producer: Films Media Group
Subject: Business Studies, Family Studies/Home Economics, Marketing, Psychology, Social Media
Grade Level: 9 - 12, Post Secondary
Country Of Origin: U.S.
Copyright Year: 2014
Running Time: 15
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals.
Available May 2014.
Frontline: Generation LikePBS Video 041687
From the producer behind FRONTLINE's The Merchants of Cool, examine the evolving, complicated...
The Marketing Game (W5)CTV CTV048
Teenagers today are the most targeted generation in marketing history. In order to grab teens'...
Advertising, The Media and Your HealthHuman Relations Media 600411
Today's teens are often labeled Generation M because of the extent that media saturates their...