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The Secret World of Lego

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Catalogue Number:  394706
Producer:  Films Media Group
Subject:  Business Studies, Career Education, Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2015
Running Time:  47
Closed Captions:  Yes

DVD Price:  $237.95
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Billund, Denmark is home to the original Lego factory that producers over 1 billion bricks per week. Lego is a brand that stretches beyond the children's market and has a huge following of AFOLs (Adult Fans of Lego). This film follows Justin and Mark as they attempt to become part of the Lego company. Justin aspires to become a Lego designer while Mark wants to launch a magazine marketed to adults who enjoy building with Lego. See inside the Lego factory, get a feel for Lego culture, and stretch your imagination with ideas presented in this video.

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