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Jamie's Sugar Rush

Catalogue Number:  394734
Producer:  Films Media Group
Subject:  Documentary, Family Studies/Home Economics, Guidance, Health and Medicine, Social Issues
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2015
Running Time:  48
Closed Captions:  Yes

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Type II diabetes rates rose in the U.K. Approximately 7,000 people per year have amputations as a result of the diet-related disease and 20,000 children suffer preventable tooth decay—burdening the National Health Service. In this documentary, Jamie Oliver reveals how much added sugar is in healthy-looking food and explores how the food and beverage industry markets to children in supermarket product placement and TV ads. He visits Mexico to witness how Coca-Cola targeted rural indigenous communities and learn about the new government soda tax that is reducing consumption and spreading public awareness about the health risks of sugary drinks. Finally, Oliver lobbies U.K. restaurant groups to join him in a self-imposed soda tax, the proceeds of which would go to healthy school food education programs.  

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