R.E. Olds and the First Auto City
Catalogue Number: 395148
Producer: Films Media Group
Subject: Biography, Business Studies, Documentary, History, Marketing
Grade Level: 9 - 12, Post Secondary
Country Of Origin: United States
Copyright Year: 2019
Running Time: 29
This documentary tells the story of Ranson Eli Olds, known as R.E. Olds, and the city where automobiles were first mass-produced. A pioneer of the American automotive industry, both Oldsmobile and REO were named after R.E. Although folklore claims it was Henry Ford who created the auto manufacturing industry in Detroit, this documentary shows that R.E. Olds, in fact, did it first in Lansing. Using historical photographs and film, interviews, and live footage, the story unfolds of a visionary thinker who created the basic concept for the modern assembly line, and a skilled labor force who transformed modern transportation.
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