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Toying with Their Future ONF/NFB

Catalogue Number:  NFB521111
Producer:  National Film Board Of Canada
Producing Agencies:  National Film Board of Canada (Montreal)
Subject:  Business Studies, Religious Studies, Social Issues
Language:  English
Country Of Origin:  Canada
Copyright Year:  1990
Running Time:  30:05
Closed Captions:  Yes

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This half-hour film takes a critical look at the North American toy industry, focusing primarily on war games aimed at young boys and sexist dolls and games aimed at young girls. Toy designers and manufacturers describe their philosophies and their products while salespersons at toy trade shows demonstrate the marketing campaigns used in this billion-dollar industry. A discussion-starter for parents and educators, Toying with Their Future urges viewers to take a closer look at the toys we buy our children.

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