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Pitchmen ONF/NFB

Catalogue Number:  NFB524992
Producer:  National Film Board of Canada
Producers:  John Kramer, John Spotton
Directors:  Barry Greenwald
Producing Agencies:  National Film Board of Canada (Montreal)
Subject:  Business Studies, Consumer Studies, Documentary, Media Literacy
Language:  English
Country Of Origin:  Canada
Copyright Year:  1985
Running Time:  52m 23s

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If you've ever bought a wonder wallet, a food slicer, a canapé maker, a patty stacker, a miracle brush or a super knife, you may know that the CNE, the Calgary Stampede, and virtually every home show, car show, craft show, fall fair and ploughing match in Canada has at least one thing in common. At hallway intersections and bleacher exits work the second cousins of the carnival barker, the crowd pleasers and teasers, jugglers of people, product and pitch: the point-of-sales professionals known as pitchmen. This documentary looks at the psychology of the impulse sale and provides a view of the world of commerce, salesmanship and advertising at the grass-roots level.

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