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The Bomb Under the World - DVD ONF/NFB

Catalogue Number:  NFB528653
Producer:  National Film Board Of Canada
Producers:  Catherine Mullins, Marrin Canell, Kent Martin, Bob Culbert, Mark Starowicz, Darce Fardy
Directors:  Werner Volkmer
Producing Agencies:  Green Lion Productions Inc. (Baie d'Urfé)
Subject:  Business Studies, Consumer Studies, Documentary, Global Studies, Media Literacy, Social Issues
Language:  English
Country Of Origin:  Canada
Copyright Year:  1994
Running Time:  51:27
Closed Captions:  Yes

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An ornately decorated elephant leads a parade through an Indian village. A religious holiday? No, a promotional campaign for soap. Consumer society is coming, and India's growing population is looking westward, demanding the same goods and a similar living standard. And why shouldn't they? But what are the broader consequences of Western-style consumerism taking hold in large developing countries?

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