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Corporations in the Classroom ONF/NFB


Catalogue Number:  NFB542538
Producer:  National Film Board of Canada
Producers:  Lynn Booth, Judith MacInnes
Directors:  Jill Sharpe
Producing Agencies:  Make Believe Films Inc. (Vancouver)
Subject:  Business Studies, Consumer Studies, Media and Communications, Social Issues
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  Canada
Copyright Year:  2007
Running Time:  45m 28s
Closed Captions:  Yes


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Corporations in the Classroom investigates the upside and the downside of increasing corporate influence on public education in North America. When public education funding was slashed in the 1980s, America opened its doors to corporations' deep pockets. As Canadian schools faced budget shortfalls a decade later, most of the country followed suit. As cash-strapped schools struggle to pay for books and classroom materials, corporate sponsors are stepping up to the plate and offering promotions, sponsorships and even free curriculum. With virtually no regulation in place, the line between corporate social responsibility and back door marketing opportunities is blurring.

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