Why is ham pink? Why do we believe that it is good for our children? Why are product labels beyond understanding? From Brittany to Denmark, through California and Wisconsin, director Sandrine Rigaud conducts a year-long investigation, trying to understand how these industrial giants are capable of stalling and directing policy decisions that directly affect public health.

​This investigative documentary reveals the measures the industry is taking to prevent this from happening. This conflict is taking place across the world, and no tactics seem too extreme. The industry targets politicians and researchers alike, going so far as to bribe scientists in an effort to protect their interests.