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Marketing's 4 Ps: The Consumer Angle

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Catalogue Number:  200226
ISBN Number:  1-55740-536-0
Producer:  Learning Seed
Subject:  Consumer Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  United States
Copyright Year:  2009
Running Time:  25
Closed Captions:  Yes


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Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus consumer is at the core of them all.

With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit.
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"…excellent online teacher's guide…Business and economics classes can use this extremely well-produced production as a starting point for teaching how companies strategize to get their product in the hands of consumers." – School Library Journal

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