This film follows N.J. Fodor, president of Electrovert Ltd., a Canadian electronics firm, all over Europe as he attempts to drum up export business for his products. He travels to Italy, France, Austria, Hungary and England, meeting with his European agents and clients to ensure that everything in on track. The film also follows G.I. Cockerill, of the Kaufman Furniture Company, in his travels to the U.S., attending trade shows and trying to develop new markets. The film is designed to encourage Canadian businessmen to think of the export of goods as a valuable marketing option.