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Home / Blind Spots and Biases: Hidden Forces That Shape Your Decisions

Blind Spots and Biases: Hidden Forces That Shape Your Decisions

Maple Leaf This item is only available for Canadian orders.

Catalogue Number:  200256
ISBN Number:  1-55740-567-0
Producer:  Learning Seed
Subject:  Consumer Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  United States
Copyright Year:  2010
Running Time:  24
Closed Captions:  Yes


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We use mental shortcuts every day to help us make decisions, and oft en we don't even realize it. This program explores fi ve mental shortcuts, or "blind spots": Expectati on, Belief, Availability, Anchors, and Imitati on. Learn why opti cal illusions and magic tricks surprise us, and how our need to confi rm our beliefs oft en prevent a cold. Understand how availability aff ects purchasing habits, how a bias can make a normal price seem like a great sale, and what causes laughter to be so contagious.
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