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Advertising in the Digital Age

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Catalogue Number:  430167
Producer:  Learning ZoneXpress
Subject:  Media Literacy
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  United States
Copyright Year:  2012
Running Time:  22
Closed Captions:  Yes


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Do you know when and where you are being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including:

  • Traditional Techniques: Review of tried and true advertising techniques.
  • New Media, New Techniques: Advertising is a mix of new and old, and sometimes anything goes.
  • Be in Control: Match your privacy settings to your own privacy standards.
GUIDE



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