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Home / Montana Meth Project (NOW - 08/31/07)

Montana Meth Project (NOW - 08/31/07)

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Catalogue Number:  040979
Producer:  PBS Video
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2007
Running Time:  30

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When Montana resident Tom Siebel, a billionaire software developer, learned the devastating effects of methamphetamine addiction on Montana, he decided to use his successful marketing techniques and 20 million dollars to "un-sell" highly addictive drug. The results of the Montana Meth Project are promising, and his idea is spreading around the country. This show is part of NOW's continuing series on social innovators called "Enterprising Ideas."

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