Moving Green (Transportation): Green Heroes Series (Season 2)
Catalogue Number: CIN012
Subject: Business Studies, Canadian Social Issues, Canadian Social Studies, Environmental Studies, Health, Science, Social Sciences, Tech/Voc
Grade Level: 6 - 8, 9 - 12, Post Secondary, Adult
Country Of Origin: Canada
Copyright Year: 2013
Running Time: 25:00
Climate change presents new problems we have never faced before. That is why those in business and politics have come up with ways to reduce emissions by enticing us to try new ways to travel.
Will Kozma: Will is the founder of EcoCab, the pedal-powered taxi in Toronto that is a “win-win” for both the planet and people. After visiting New York City and observing the pedicab rickshaw culture there, Will wanted the same thing for Toronto but better. He gave the pedal-powered taxis a fresh ”spin” as a unique advertising space. Customers are treated to free rides and in exchange learn about ways green friendly businesses are boosting profitability and reducing traffic emissions.
Andreas Souvaliotis: Andreas is the founder of Green Rewards, the world’s first environmental consumer loyalty program. An idea that was so successful it was snapped up in 2008 by LoyaltyOne, better known as Air Miles. As the past president and chief executive of LoyaltyOne’s Air Miles for Social Change division, Andreas helped create a 57 per cent increase in take-up for Toronto’s annual transit pass, a 72 per cent boost for “e-billing” and a six-fold rise in Canadian participation in Earth Hour.
Frank Stronach: Frank is a self-made billionaire who founded the auto-parts giant Magna International. Frank is now partnering with his long time employee Fred Gingl in BionX, a product line of bikes and recreational vehicles that combine human “pedal power” with an electric proponent part that takes the “can’t do” out of biking long distances to work.
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