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The Bronswik Affair ONF/NFB

Catalogue Number:  NFB526205
Producer:  National Film Board Of Canada
Producers:  René Jodoin
Directors:  Robert Awad, André Leduc
Producing Agencies:  National Film Board of Canada (Montreal), Office national du film du Canada (Montreal)
Subject:  Canadian Social Studies, Consumer Studies, Education, Family Studies/Home Economics, Fiction, Media and Communications, Media Literacy, Science, Social Issues, Social Studies, Tech/Voc
Language:  French
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  Canada
Copyright Year:  1978
Running Time:  23:25

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A very funny yet deadly serious film, The Bronswik Affair demonstrates the effectiveness of advertising in motivating people to buy products they don't need. It entertains through the comic appeal of its characters and the baroque situations they fall prey to. It also lays bare some facts about the excesses of consumerism prompted by a steady flow of commercials.

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