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Max Ward - DVD ONF/NFB

Catalogue Number:  NFB528740
Producer:  National Film Board Of Canada
Producers:  Mark Zannis, Barrie Howells
Directors:  William Canning
Producing Agencies:  National Film Board of Canada (Montreal)
Subject:  Documentary, Tech/Voc
Language:  English
Country Of Origin:  Canada
Copyright Year:  1984
Running Time:  50:17

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This documentary is a study of entrepreneurship--the story of Max Ward, a former bush pilot whose company grew to become one of the major airlines in Canada. Although Wardair had only seven planes, the company controlled a major share of the Canada/Hawaii market and carried a substantial percentage of the Canada/Caribbean, Mexico and Europe-bound traffic. This film focuses on Max Ward's distinctive style of hands-on management--hallway meetings, informal chats with the staff, checks on maintenance and flight preparations, in-flight conversations with vacationing customers. The key element in the Wardair success story was the president's personal touch.

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